Seatrade Cruise Shipping Convention 2008
Posted on March 10th 2008 | By admin
The 2008 Cruise Shipping Miami Convention organizers recently launched their annual web-based, comprehensive survey aimed at all registered attendees at the event.
Once again, results were very positive and indicate both a strong performance of the event and good return on investment for attendees. The following are some of the results:
* The 2008 Cruise Shipping Miami Convention once again attracted a high quality group of attendees who recommend, specify or make the final decision in the purchase of products and services. This net buying influence accounted for 86% of this group of which 37% approve purchases.
* On an annual basis, 43.2% of the attendees have a purchasing power of 0-$100,00; 28.4% fall in the range of $100,000-$500,000; 10.6% fall between $500,00-$5m; and 17.8% fall in the greater than $5m range.
* Of those surveyed, 40.5% sourced Ship Equipment; 45.5% sourced Ship Services/Hotel Operations; 54.6% sourced Destinations; 26.6% sourced Food & Beverage; 26.8% sourced Design; 32.7% sourced Information and Entertainment Technology; and 13.6% sourced Superyacht suppliers. (Some attendees sourced more than one product range.)
* 91% of those surveyed did find the products and services they were looking for at the 2008 Cruise Shipping Miami Convention. Of these, 31% will purchase in the 1-3 month range; 34% will purchase in the 3-6 month range; and the balance will purchase within a year or more.
* Ranking high and very high on influencing the decision to participate in the event include: the trade show offering the most efficient way for buyers and sellers to meet; a variety of networking opportunities to meet peers in the industry; all the leading industry players are gathered in one place; and participation in the event offers the best return on investment.
* Of those surveyed, 68% regularly visited the event website, www.cruiseshippingmiami.com for show and conference updates.
* The following on-site media were rated as very good / good for usefulness at the event: Seatrade Today newsletter 62.7%; Show Directory 69.8%; Conference Program Guide 63.6%.
Where: Miami, FL
When: March 10-13, 2008
